Paris 2024: Is AI Redefining Sport?
Technology has been a key factor in the evolution of the Olympic Games, and at France 2024, Artificial Intelligence (AI) will play a pivotal role.
The use of Artificial Intelligence (AI) in the Olympics started to gain prominence beginning with the Rio 2016 Olympics, although its implementation was more notable in the Tokyo 2020 Olympics. In Tokyo 2020, AI was utilized in various areas, including enhancing security, spectator experience, and athlete performance.
Image obtained from Freepik
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Below are three prominent examples of the use of AI at these Olympic Games, demonstrating how this technology is transforming the world's most important sporting event.
1. Security Optimization.
Security is a priority at any large-scale event, and the Olympic Games are no exception. At France 2024, an advanced AI-based surveillance system will be implemented to ensure the safety of athletes, staff and spectators.
These systems use smart cameras equipped with facial recognition algorithms and behavioral analysis. This allows potential threats and suspicious behaviour to be identified in real time, improving incident response capabilities. AI also helps manage the flow of people in venues, avoiding crowds and reducing the risk of accidents.
2. Improving the Spectator Experience.
Organisers of the France 2024 Olympic Games are using AI to deliver a more personalised and engaging experience for spectators, both at the event venue and online.
By analysing real-time data, AI can provide personalised recommendations on events, times and locations, tailored to individual attendees’ preferences. In addition, online streaming platforms are using AI to offer personalised camera angles and automatic summaries, improving the viewing experience.
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3. Athlete Support.
AI is also being used to improve athlete performance and recovery. At France 2024, coaches and medical teams will employ AI-based tools to analyse athlete performance and health data.
These systems can identify patterns and provide accurate recommendations to optimize training and prevent injuries. In addition, AI helps in recovery, suggesting personalized treatments based on analysis of health and performance data.
The integration of Artificial Intelligence into the France 2024 Olympic Games not only improves safety and spectator experience, but also provides invaluable support to athletes. AI is revolutionizing the way sporting events are organized and enjoyed, and the Olympic Games are the perfect stage to showcase these innovations.
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